Blog

 

Prolite Autoglo Ltd. Spread its wings and made its international debut at the Intersec exhibition in Dubai early this year. 

Intersec was held between the 14th and the 16th of January, 2025, at the World Trade Center in Dubai. Intersec is a well-established and globally recognized exhibition platform which attracts attendees from Europe and neighbouring countries. The Gulf region is prominently represented at Intersec and business houses from various parts of Europe also visit this exhibition to source materials, making it a central hub for many European business establishments as well as their potential customers. Importantly, the venue of the exhibition, the World Trade Center , is conveniently located on Sheikh Zayed Road.  

This outing marked Prolite's first foray into global participation as a Bharat brand. The decision to participate was driven by a desire to connect with potential buyers from the Middle East and the African markets, particularly the MENA region. The three-day show featured displays handled by a local fabricator subcontracted by our main fabricator from Mumbai.  

Prolite Autoglo’s stall attracted a good turnout of visitors from the Middle East, Israel, and some parts of Europe. Prolite got important leads from the UK and Germany to follow up.

The experience was quite encouraging. When selecting a booth, we specifically targeted a two-side open booth. Fortunately, in July-August 2024, we secured a 20 square metre space (5 metres by 4 metres) just as we desired. Our booth was located strategically next to the ones housing large organisations dealing in fire-related rescue products and fire safety in the Middle East.

With this experience under our belt, we are poised to spruce up our act and improve our marketing strategy for the future. This opportunity has been an excellent learning experience and the takeaways have been huge. We have requested floor plans for future events and will strategically decide on our next location soon.