The human mind is wired to compartmentalize and label people, situations and even companies and businesses. This simplistic psychological function helps us categorize and create ‘slots’ to place them in. Many companies actually use this to their advantage and the ‘branding’ gets so ingrained that people often mistake the brand for the product itself. Cadbury’s as in Chocolates, Nike as in shoes, or Bata, if you will in the good old days. Fortunately, or unfortunately Prolite, has over 40 plus years, gained the reputation as a market leader and service provider in ‘safe escape’ or ‘exigency’ solutions. This branding has been very good for us but a little unfair too because we are not ONLY into safe escape but we provide a much larger umbrella of products and solutions than this branding suggests. Prolite Autoglo is an institution, a movement if you will, for people to be aware, alert and informed about safety in any given surroundings. It’s an essential service that goes way beyond what our ‘branding’ suggests. Prolite can be described as an educator and information storehouse that trains and teaches people to understand and evaluate threats that can be caused by disasters such as fire situations, blackouts and the like. People can only use safe escape resources in the critical moments if they have basic knowledge of first response protocols, reading the signs accurately and doing what is most needed in priority. Also, with the passage of time, rules and regulations too change and Prolite manufactures products of high-quality conforming to the most recent requirements as per those recommendations. Our R&D is constantly innovating to be ahead at all times and that is the reason for our awesome growth today. When the power fails, you may not necessarily be in a life threatening scenario, yet the relief to be able to see in that situation itself is a service you may well appreciate. Way finding signs, signs that provide information about products in place and their utility, lighting in corridors, roadway tunnels that are naturally poorly lit otherwise, are all highly important solutions not necessarily connected to safe exigency per se. Prolite Autoglo is an institution, a movement if you will, for people to be aware, alert and informed about safety in any given surroundings. It’s an essential service that goes way beyond what our ‘branding’ suggests.